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Optimus Prime
Optimus Prime is the leader of the Autobots. Once, long ago, he was co-ruler of Cybertron together with his brother, Lord High Protector Megatron, but Megatron grew greedy and attempted to claim the All Spark for himself. Optimus rose to stand against him. As obsessively as Megatron strives to achieve his objective, Optimus is equally as dedicated to stopping him, even at the cost of his life, his world, and—if necessary—his own people. It was on his order that the All Spark was jettisoned into space, dooming Cybertron to a slow death and his people to nomadism. The sacrifices he has made weigh heavily on his spark, but they must be done, for there is no other choice. He knows the ambitions that lurk in Megatron's spark, and they must never see the light of day. Lives must be kept free from the threat of Megatron's tyranny, no matter the cost.
 “A necessary sacrifice to bring peace to this planet. We cannot let the humans pay for our mistakes.”
—Optimus Prime on sacrificing his life to destroy the All Spark, Transformers
Optimus Prime is a character in the Transformers universe. He is the commander of the Autobots, a faction of heroic Transformers from the planet Cybertron who wage their battles against the evil forces of the Decepticons for control of their homeworld, and by extension, peace in the universe. Optimus Prime is depicted as a heroic, brave and compassionate character who puts all his talent to use to improve the world around him. Optimus has a strong sense of justice and righteousness, and has dedicated himself to the protection of all life, particularly the inhabitants of Earth; he will battle his foes with unyielding resolve to uphold this belief.
The original Optimus Prime transforms into a cab over semi truck. The truck's cab transforms into the robot mode of Prime himself, with vast strength and armed with a laser rifle. Contained within his chest is the mystic talisman known as the Autobot Matrix of Leadership (or Creation Matrix, depending on the continuity), carried by all Autobot leaders and passed down through the ages.
The comic book continuities tend to claim that Optimus' direct predecessor as Prime and thus bearer of the Matrix was Sentinel Prime, a fact which is part of the Dreamwave comics canon. In the cartoon continuity, it is unknown who Optimus inherited the talisman from, as he is already named as a Prime when Alpha Trion rebuilds him from his former self, which appears to indicate that Alpha Trion may have given Prime the Matrix at that point in time just after the transformation of Orion Pax into Optimus Prime. This change is depicted in the epsiode War Dawn. The truck's trailer disconnects and transforms into the Combat Deck, a mobile battle-station/command headquarters with an "Auto-Launcher" robot armed with assorted artillery and beam weapons. It can also serve as a radio antenna for battlefield communications between the Autobots. The Combat Deck can launch Prime's third component, Roller, a mobile scout buggy that can easily slip behind enemy lines. Optimus' senses are tied into Roller's, and can perceive what Roller does. Injury to one component is felt by each of the others, and while Prime could survive the destruction of either, despite the slight degree of autonomy they possess, the Combat Deck and Roller would not be able to survive without him.
 Additional powers included (somewhat inconsistently) in the animated series and comics are short-range optic blasts, holographic map projections, a palm mounted, triangle-shaped repulsor projector (similar in function to the Marvel Character Iron Man) and deployable hydro-foils designed by Wheeljack which allowed Prime and the other Autobots to traverse bodies of water with ease. One of Prime's more memorable[who?] abilities from the animated series was the ability to retract his right hand and replace it with a glowing energon axe; although used only once, the axe proved popular enough to be rendered in toy form several times in recent years, and made an appearance in the Dreamwave Productions and Devil's Due Publishing comic series. In the 2007 live action feature film it appeared as a glowing metallic broadsword.
Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics in any form was his adamant commitment to leadership by example, and avoidance of any hypocrisy in his command, but beyond this, the animated series leaned towards Optimus Prime as a straightforward, wise and essentially upbeat battlefield general.
The Marvel Comics series, on the other hand, in addition to these more obvious characteristics, suggested a Prime secretly plagued by self-doubt and, more importantly, a conflicted sense of pacifism that often made him an extremely reluctant warrior. It was occasionally implied that the conflict with the Decepticons lasted as long as it did primarily because of his unwillingness to take a more aggressive stance.
The animated series revealed other minor details about Optimus Prime's personality and personal life - for example, his dislike of rap music ("Blaster Blues" and "Quest for Survival"), which set him at odds with music-loving characters like Blaster and Jazz. Prime also enjoys televised sports, most notably basketball which he even plays ("The Master Builder"), as well as setting up a basketball court outside the Ark. Though Prime's personality is like that of a human man age 40-50, he is not above watching afternoon soap operas (in the episode "Prime Target", he is heard groaning out loud when the soap opera he is watching with the other Autobots gets interrupted for a news report).
 Transformers (2007) film
Voice actor: Peter Cullen (English), Tessho Genda (Japanese), Guilherme Briggs (Brazil), Reiner Schöne (German)
The leader of the Autobots, Optimus Prime came to Earth shortly after Bumblebee sent his comrades a beacon. Upon atmospheric reentry, Prime managed to land outside of Tranquility's inhabited areas. While Sam and Mikaela watched, Optimus transformed and fled his landing place. From atop a hill, he quickly scanned the form of an Earth truck, thus configuring his body to transform into it. Prime, Jazz, Ratchet, and Ironhide met up with Bumblebee and his human friends, Sam Witwicky and Mikaela Banes in an alley. In one of the most extended transformations in the multiverse, Prime assumed his robotic form before the stunned humans. After confirming Sam's identity, Prime introduced himself and his team. When Mikaela asked of the Autobots' intentions, Prime explained the search for the All Spark, the betrayal of Megatron, and why Sam was important to their search.
Through the years, there have been many action figures representing the original incarnation of Optimus Prime, some of which have featured in fiction, others of which have not.
Generation 1 Optimus Prime (1984)
The original Optimus Prime toy, with Combat Deck and Roller. Originally part of Takara's 1983 Diaclone line under the name "Battle Convoy," the figure was designed by Hiroyuki Obara and Shoji Kawamori.[8] The figure's definitive mouth-plate has become a design element in most incarnations and variants of Optimus Prime down the years, let alone for a few exceptions, noted individually following. Integrated into the first year of the Transformers toy line, the toy was given its new name, Optimus Prime, by comic book writer/editor Dennis O'Neil. His removable fists are one of the most easily-lost parts of the figure, and have proven to be a step in transformation that future toys based on this body have striven to eliminate. Roller was included in many colors, including silver (matching his trailer), indigo (matching his fists and legs), and blue (matching the trailer legs on a unique variant).
A special promotional version of the figure was released in 1985, with a Pepsi sticker on the trailer. In Japan, the toy was released again twice within the original line, in multi-figure packs, both times with blue windows to more closely represent the cartoon.
The toy was reissued in Japan in 2000 in its original incarnation, but with Roller molded in indigo, covered in silver paint. At the same time, it was recolored almost entirely in black as an exclusive for the JAFCON convention. The toy was reissued again in Japan for New Year's Day in 2002 with blue windows, sky blue eyes (inspired by the cartoon), a die-cast Matrix accessory. It was reissued again in 2003 with a new energy axe accessory. Reissued in the west by Hasbro in 2002, the toy had to be modified for safety reasons, and features shorter smokestacks and longer missiles, as well as having Roller's spring-loaded launcher deactivated.
Revenge of the fallen's Optimus Prime combvined with Jetfire was inspired by an
earlier animated version - Transformers Cybertron - where optimus and jetfire
combines to form a bigger, greater robot warrior.
As a Diaclone mold, the toy features an opening "cockpit" in his chest where two Diaclone drivers can sit. Diaclone drivers can also sit in the cockpit of the missile launcher, as well as in Roller's 4 seats. The Matrix accessory which shipped with Galaxy Force/Cybertron Optimus Prime fits perfectly inside this compartment.
The cab of the toy was later redecorated into the cab of Ultra Magnus and Pepsi Convoy.
Generation 1 Decoy Optimus Prime (1986)
A small, red rubber model of Optimus Prime, part of a large number of similar figures of other Transformers that were packaged as promotional items with figures in the 1986-87 toy line.
Generation 1 Powermaster Optimus Prime (1988)
Two years after his original toy left store shelves after his "death" in The Transformers: The Movie in 1986, Optimus Prime was restored to life as part of the new Powermaster sub-group. As before, he transforms into a red truck cab with a grey trailer, and when his PowerMaster engine parter Hi-Q is plugged into place, the cab becomes a robot, while the trailer transforms into a battle station. The major new feature of the toy, however, is the ability of the cab and trailer to combine together to form a giant "super robot" version of Optimus Prime.
The head for the super robot is a separate piece which must be attached, and the original design for the toy was to have this be an upgraded Roller, who would transform from buggy, to robot, to head. This did not come to pass, however, and the head is left to sit separately with no function in any other mode (although it can be stored in the trailer in truck mode).
 Another version of Powermaster Prime was released in Japan the same year and given the separate identity Ginrai. While the American version of his cab is made of plastic with decals for windows, Ginrai's cab was cast in die-cast metal, with translucent plastic windows. His smokestacks were shortened and chromed, his small robot mode's eyes were painted sky blue, and the plastic used for his trailer and shoulder weapons was molded in a silver or metallic gray. In addition, the arms for Super Ginrai had retractable blue fists, as opposed to Optimus Prime's solid red arms. Ginrai, called Super Ginrai when combined with his trailer, was sold together and separately with a tandem trailer named Godbomber which turned into an additional robot, as well as combined with Super Ginrai to form a larger robot. Ginrai was reissued in Japan in 2001, in both his original color scheme, a red and orange "Fire Guts" eHobby exclusive, and in black as "Nucleon Quest Convoy." This reissue, in its original colors, was later released by Hasbro, branded as Powermaster Optimus Prime (the name of its American counterpart), with Godbomber renamed Apex Bomber.
Generation 1 Action Master Optimus Prime (1990)
Part of the new sub-line of Transformers figures which did not actually transform, Action Master Optimus Prime is a poseable action figure resembling a composite of the original toy and his animated appearance. The Action Masters' articulation was based in part on that of 3¾" G.I. Joe figures. Instead of transforming himself, he came packaged with the "Armored Convoy," a large truck which could transform into a battle station and an aircraft. This body was the basis for the new form the Last Autobot reconfigured Hi-Q/Prime into at the conclusion of the original U.S. Marvel Comics series. In 2000 Takara released L-20 Micro Trailer with Secret Breaster Pilot Edison in Japan, which was a recolor of Optimus Prime's Armored Convoy truck in green and white, with a Microman pilot named Edison.
Generation 1 Star Convoy (1992)
A Japanese-exclusive from the final year of the toy line, Star Convoy is the reborn form of Optimus Prime, and comes with a Micromaster version of Hot Rod. He transforms from a truck into a robot (without the usual cab/trailer separation), and can also become a battle station for Micromasters. His electronic "Tread Unit," apparently a new form for Roller, allows him to roll forward or backward in vehicle or robot mode, and becomes a conveyor to roll out Micromasters in base mode. These electronics can also be linked with Star Convoy's fellow Autobot Grandus, to operate that toy's base-mode elevator. A third Autobot, Sky Garry, can also connect in base mode, and the three can link up in vehicle mode, with Grandus hitched to the rear of Star Convoy, and Sky Garry atop him, in a combination called the "Battlestars."
Star Convoy was reissued in Japan in 2005, his white parts replaced with metallic silver, and his yellow chest cross in chromed gold.
Generation 2 Optimus Prime (1993)
A redecorated and slightly remolded version of the original Optimus Prime toy, this is the form to which Prime is returned at the beginning of Marvel's Generation 2 comic. With his trailer now black instead of gray, Prime is also equipped with an electronic sound box which emits various laser noises, and the phrase "I am Optimus Prime!" Two firing missile launchers can plug into the side of this box, which can be wielded in Prime's robot fists, while the box itself mounts either on the front of the trailer, or on Prime's back.
Generation 2 Combat Hero Optimus Prime (1994)
This new figure's primary feature was a bellows-operated cannon; by slamming your hand down on the small plastic bellows attached to the toy by a hose, a jet of air blasted a rubber-tipped missile through the air. This figure is the form into which the Swarm reconfigured Prime at the conclusion of Marvel's Generation 2 comics, although there, it was rendered with his traditional color scheme, instead of the toy's more novel one. Prototypes of Combat Hero Optimus Prime in dark blue were made, but the toy was never sold in that color.
Hero Prime was released in Europe as a different character named "Sureshot," changing the chest stickers which displayed Optimus's name. The toy was later redecorated in black, gray and teal and released as Destructicon Scourge for the Transformers: Robots in Disguise line in 2002.
Generation 2 Laser Optimus Prime (1995)
Part of the "Laser Rod" sub-group of 1995 (hence leading him to often be incorrectly referred to as "Laser Rod Optimus Prime"), this incarnation of Prime had a light-up electronic fist which illuminated his clear plastic sword, and light-up heads for his tanker truck vehicle mode. In traditional fashion, the cab became Prime himself while the trailer transformed with spring-loaded action into a very heavily armed battle station with missile launcher, disk launcher and bellows-operated cannon. Highly poseable for the time, this toy was for a long period viewed as one of the best Transformers toys created.
Laser Prime was later redecorated in black, gray and teal as Black Convoy for Takara's 2000 Car Robots line, who was then in turn imported and turned into Scourge for Transformers: Robots in Disguise in 2001. In 2006, the figure was redecorated again into the Japanese eHobby exclusive, Laser Ultra Magnus.
Generation 2 Go-Bot Optimus Prime (1995)
As part of the large sub-line of free-wheeling, simplistic "Go-Bots," this was an unusual Optimus Prime figure, a redecoration of an earlier figure named Firecracker which transformed into a red Lamborghini Diablo. Go-Bot Prime was the first Optimus Prime figure to lack the character's distinctive mouth plate, but was the first Optimus Prime to score a perfect set of 10s in his tech spec numbers. Additionally, the toy's tech spec gave an explanation for the large number of bodies Prime had been going through during the Generation 2 toy line, crediting an "Internal Reconfiguration Matrix" with the transformations. The US version of the toy came with no Autobot symbol and a plain chest, whereas the Japanese version has a blue Transformers logo on it.
Generation 2 General Optimus Prime (unreleased)
There were plans and prototypes to release a toy called General Optimus Prime, a re-coloration of a Decepticon Autoroller in white and gray camouflage deco, but the toy was never released. The figure could be seen, along with Sgt. Hound, and Road Block and Dirtbag, in a picture from the 1995 Hasbro Toy Fair Boy's Toys Catalog. It appears that the repaints are incorrectly listed, because of the colors of the two figures.
Beast Wars Optimus Primal (1996)
Although the later storyline of Beast Wars would go on to depict Optimus Primal as a different character than Optimus Prime, the comic which shipped with the original Beast Wars toy versions of Optimus Primal and Megatron depicted them as new incarnations of Optimus Prime and Megatron. Presumably these forms - Primal as a bat, Megatron as a crocodile - were their new bodies after Generation 2.
This toy was redecorated into the BotCon 1996 exclusive toy, the black and gray Onyx Primal, and the Japanese-exclusive Convobat, in traditional red and blue Prime colors.
Machine Wars Optimus Prime (1997)
The short-lived Machine Wars toy line from Hasbro featured an Optimus Prime figure that was a recolored version of Thunderclash, a 1992 Turbomaster - part of a line of Transformers exclusive to Europe, Australia and New Zealand. Thunderclash was not well-suited to the job, given that he was a truck with a cab that became a robot and a trailer that became battle station. As a repaint of an existing character, this incarnation of Prime also lacked the characteristic mouth-plate, although the toy's box art depicted him with one, being as it was retooled art from Laser Optimus Prime's packaging. He continued the trend of perfect 10s in his tech specs, but was for a long period regarded as one of the worst Prime toys, not because the toy itself was bad by some fans, but because it was visibly un-Prime-like.
Smallest Transformers Optimus Prime (2003)
A miniature, two-inch-high version of the original Optimus Prime figure sold in the first wave of the blind-packaged "Smallest Transformers" series (often incorrectly called "World's Smallest Transformers," or "WSTF"). His trailer was available separately, and the figure was later recolored into a cartoon-based paint job for another release in 2004, alongside a white version of the figure, dubbed "White Mode," but clearly a reference to the shared mold of the original toy and Ultra Magnus.
20th Anniversary Optimus Prime, with Megatron (2004)
Released in 2004 to celebrate the 20th anniversary of the Transformers franchise, this 12" tall, 3 pound version of Optimus Prime strove to reproduce his cartoon appearance in the most intricate detail, going so far as to feature a particularly complex torso transformation in the name of featuring a different design of grill for truck and robot modes. Featuring several die-cast metal parts, working suspension with rubber tires, a removable light-up Matrix of Leadership and flip-up wrist communicators, this highly-poseable Prime was armed with his traditional ion blaster (originally released in grey, later amended to the correct black), his energy axe, and even a gun-mode Megatron with stock, scope and silencer.
This toy was featured on page 18 of the book Transformers: The Fantasy, The Fun, The Future by Erin Brereton published by Triumph Books.
In Japan, the toy was released as "Masterpiece Convoy," and was able to feature longer smokestacks because of different safety regulations. The Japanese version of the toy also lacked the painted "battle damage" scorch marks. The packaging could be folded up to create a cardboard trailer to hitch up to the back of the cab. Takara held a mail in contest where ten people won gold plated versions of this toy and they later redecorated the figure in white in 2005 as "Masterpiece Ultra Magnus."
In honor of the 20th anniversary of The Transformers: The Movie, this figure has been re-released with a new electronic display base which speaks re-recorded phrases from the film. The new release of this figure is in the cartoon-correct colors, without the "battle damage" scorch marks from the 2004 version.
Universe Spy Changer Optimus Prime
A repaint of the Spy Changer Scourge from the Robots in Disguise line, painted to resemble the original Optimus Prime. Two packaging versions of this toy existed - a Kaybee version which did not attribute the toy to Universe and was packaged in vehicle form, and a version for discount stores which did and was packaged in robot mode. His function is Leader and his motto is "Freedom is the right of all sentient beings." Dedicated to protecting all life, Optimus Prime leads the Autobots in unceasing battle against the evil Decepticons. His courage and wisdom know no bounds, and he is respected throughout the universe as a powerful champion of peace. Carries a blaster rifle as well as the ancient Autobot Matrix of Leadership.
Robot Masters G1 Convoy (2004)
The Japanese Transformers: Robot Masters toy line naturally featured a new toy of Prime, here referred to as G1 Convoy in order to distinguish him from the also-appearing Optimus Primal, also called Convoy in Japan, and here equipped with the qualifier of "Beast Convoy." Designed to look like a small version of the 20th Anniversary figure, the Robot Masters incarnation of Prime featured an overly simplistic transformation that resulted in an unimpressive truck mode, but came with his gun and axe. The figure was redecorated in black as a Dangeki Hobby exclusive in 2005.
Generation 1 Orion Pax and Barrelroller (2005)
A redecoration of the 2005 reissue of Kup as Orion Pax, available exclusively through the Japanese online retailer, eHobby. Kup's Targetmaster partner Recoil was included as Barrelroller, a droid who transformed into a loading tool, intended as an earlier form of Roller.
Alternators Optimus Prime (2006)
Originally, Hasbro intended for the Dodge Ram toy they had created for the licensed vehicle line, Transformers: Alternators to be a different character, but Takara insisted on the toy's identity as Optimus Prime, as pick-up trucks are an uncommon sight on Japanese roads, and Prime's character would help to sell the toy. This toy features a vanity license plate featuring the Autobot logo and the word "PRIME". Although it stylistically resembles the California license plate, Optimus Prime's plate identifies him as being registered in "Cybertron".
This toy was featured on page 7 of the book Transformers: The Fantasy, The Fun, The Future by Erin Brereton published by Triumph Books.
Oddly, however, when originally solicited, the Japanese version of the toy (the line known there as "Binaltech") was named Ginrai, after the Prime lookalike from Masterforce, but this solicitation was cancelled. When it appeared again, as part of the "Binaltech Aterisk" line - which featured small PVC figures of girls that could ride in the vehicles - it was as "Black Convoy." This too vanished, and Prime was finally released as himself, with different paint applications, in the "Kiss Players" line, with Marissa Faireborn, though on the box her name is listed as Melissa.
Alternators Prime was redecorated into Nemesis Prime for the 2006 San Diego Comic Con. Only 3000 of these were produced, and are highly sought after by collectors. It was also redecorated into Binaltech Black Convoy for Wonder Festival 2007 and released in even fewer numbers, regularly selling for more than US$200. Black Convoy was the only version of the Optimus Prime Dodge Ram mold featuring diecast components, until BT-22 Convoy was released in October 2008.
Hybrid Style Optimus Prime(2006)
Better known by its obtuse Japanese classification of "T.H.S.-02 Convoy", this version of Prime, based on his original form, follows on from T.H.S.-01, a highly poseable version of Transformers: Cybertron Optimus Prime. Redesigned by noted mecha creator Shoji Kawamori of Macross fame, this Prime included die-cast metal parts and interchangeable hands including his energy axe, rifle, Matrix and a replica of the jetpack from the episode Dinobot Island Part 2. As with the original figure, the trailer opened into a battle station, and came with Roller. The toy has divided opinions among collectors, praised for its high level of articulation and innovative new ways to represent Prime's classic transformation, but likewise derided for its lackluster truck mode, looking like nothing so much as Prime's torso balanced on a set of wheels.
Titanium 6 inch War Within Optimus Prime (2006)
Based on Optimus Prime's Cybertronian mode from Dreamwave's Transformers: The War Within comic book series, this transforming figure is part of the 6" "Cybertron Heroes" size class of Transformers Titanium Series figures. This figure was initially released by itself, and later in a Toys-R-us exclusive 2-pack with War Within Megatron. A repaint of this figure in white as Ultra Magnus was announced by Botcon 2006.
Titanium 3 inch War Within Optimus Prime (2006)
Based on Optimus Prime's Cybertronian mode from Dreamwave's Transformers: The War Within comic book series, this non-transforming figure is part of the 3" "Robot Masters" size class of Transformers Titanium Series figures.
Titanium 3 inch Optimus Prime (2006)
Based on Optimus Prime's original form, but actually his 20th Anniversary/Masterpiece figure, this non-transforming figure is part of the 3" "Robot Masters" size class of Transformers Titanium Series figures.
Classics Voyager Optimus Prime (2006)
Intended to update classic characters into modern forms, Transformers: Classics included in its first wave a new version of Optimus Prime, who once again transforms into a red COE truck cab, though modernized and more aerodynamic than the original. This Optimus Prime does not have a trailer, and the attachment point for one is awkwardly rectangular. The exhaust stacks convert into a Laser Cannon with the appearance of two Submachine guns grouped side-by-side, though they are not intended to be separated. The air deflector atop the cab converts into an Ion Blaster. Connecting the exhaust stacks to the air deflector makes it into dual shoulder cannons.
This toy was featured on page 16 of the book Transformers: The Fantasy, The Fun, The Future by Erin Brereton published by Triumph Books.
This figure was redecorated in white and blue as Ultra Magnus, sold in a two-pack with Skywarp.
A later released 2-pack included Classic Optimus Prime and Ultra Magnus.
This toy was featured in bus stop add for Hill Side Mall in Canada.
Classic Ultimate Battle Optimus Prime vs. Megatron (2006)
Part of the Classics line. This toy is Deluxe sized and is made in the style of his original toy, but with "Power punch action!". Also includes an Ultimate Battle Megatron and a DVD narrated by Optimus Prime. The disk features a photo gallery slide show with photos of the wave 1-2 Classics figures. It also features 22 minutes of clips starting with the Cybertron theme song over a montage of various Cybertron scenes and a story of who the Transformers are, what they can do, what Mini-Cons and Planet Keys are, etc.
Later releases of this pack included two random bonus Mini-Cons chosen from Cybertron Longarm, Overcast and Deepdive.
In late 2007 this set was repackaged in Transformers: Universe packing without the DVD available at Dollar General stores.
MP-04 Complete Masterpiece Convoy (2006)
The figure is essentially the same as the original MP-01 but comes with the addition of a proper detailed plastic trailer. The trailer unfolds into a repair bay/mobile base and can hold a single Alternators figure while closed. Most Alternators figures can be accommodated, with the exception of the Ford Mustang and Dodge Ram molds. Another change are the images on the arm comlinks, which now show Megatron and Grimlock on the left and right wrists, respectively. However, to many a fan's chagrin, a Roller figure was not included.
Revoltech Convoy
Based on, what primarily seems to be, Pat Lee's interpretation of Optimus Prime from the Dreamwave comic series, Revoltech Convoy is the 19th of the Revoltech line, using the key Revolver Joint which gives the figure incredible poseability for numerous dynamic poses. The figure included three optional hands apart from the regular clenched fists, including a right hand to hold the gun or to give a "Come hither" finger movement, a pointing right hand, and an open left hand used to hold the Matrix or for more choices in posing. Accessories include Prime's characteristic rifle, with the handle held to the main cannon by a peg to enable it to rotate, and the Matrix which cannot be held in the fists or put into the chest but can be held with the aforementioned open hand. However, this is a purely display figure and although it does bear the Transformers name it does not actually transform.
Attacktix Optimus Prime (2007)
Part of a 4 pack starter set for Attacktix, Optimus comes with the original Megatron, Energon Landquake and San Diego ComicCon inspired Skywarp.
Classic Pepsi Optimus Prime (2007)
A prize in the Mountain Dew-sponsored "Transform Your Summer" contest, Pepsi Optimus Prime is, for all practical purposes, nearly identical to Pepsi Convoy, but packaged in an English-language box that identifies him as the original Prime and having shorted mufflers on the arms (for U.S. toy safety laws). He was later sold at BotCon 2007 and then on the Hasbro Toy Shop web site. His package style places him with the Classic line, although it does not specifically mention the Classics in the text.
* Softimus Prime (2007)
A plush doll version of Optimus Prime that transforms into truck mode by simply folding the upper body inside out.
Optimash Prime (2007)
A Mr. Potato Head doll with parts and accessories to dress him up like Optimus Prime. Also includes a mini Optimus Prime truck.
Convoy feat. Nike Free 7.0 (2007)
A special collaboration with Nike and Takara Tomy called "Transformers: Sports Label" features both Optimus Prime and Megatron with the ability to transform into life sized versions the "Nike Free 7.0" shoe. Optimus' shoe form is colored white, red, and black but manages to retains his classic red, blue, white colors in robot form. Keeping with the shoe theme, he is come packaged in a Nike shoebox and his feet are patterned after the very shoe he transforms into.
This figure would be redecoed into Ultra Magnus, with the shoe colored white, black, and yellow and the robot with the standard white and royal blue.
BT-22 Convoy feat. Dodge Ram SRT-10 (2008)
The third use of the Dodge Ram mold to represent Optimus Prime, the first being Alternators Optimus Prime and the second being Kiss Players Convoy, this is also the only version of him which features diecast components, and the only diecast incarnation of this mold which was sold as a general release (the first diecast Dodge Ram, representing Black Convoy, was an exclusive). The figure includes the same amount of diecast in the same places as Black Convoy, and while based on the deco for Kiss Players Convoy, also includes elements from Alternators Optimus Prime, such as red arms and blue eyes. The figure came in traditional Binaltech packaging, however the box is scaled up somewhat to accommodate the figure's larger size. Like the other late-run Binaltech figures (Bluestreak, Argent Meister and Arcee), Convoy does not include the trading card or glossy booklet found in most earlier Binaltech figures.
Universe Generation 1 Series Optimus Prime (2008)
A remold of the original Optimus Prime toy with slightly altered colors. The toy comes with larger missiles and smaller smokestacks for safety purposes. It also comes a DVD of the pilot episodes of the 1984 animated series, a reprint of the original Marvel comics book, and a sound box with vocals from Peter Cullen and various sound clips.
Universe Deluxe Special Editon Optimus Prime (2008/not released yet)
A redeco of Classic Deluxe Optimus Prime in more accurate Generation 1 colors. A Hasbro Toy Shop exclusive.
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